Impumelelo Ekhulayo Yesitolo Se-TikTok Ezweni Lezentengiselwano Ze-E-Vietnam
Ekukhuphukeni okumangalisayo, i-TikTok Shop ivele njengesikhungo esinamandla kwezentengiselwano ze-e-commerce zaseVietnam, inezimakethe ezithengisa nsuku zonke ezicishe zibe yizigidi ezimbili futhi idonsa ukunaka kwabathengi baseVietnam abachitha isilinganiso sehora elilodwa kuya kwamabili ngosuku epulatifomu.
Ngokusho kombiko we-e-commerce wekota yesithathu ka-2023 waseVietnam, i-Gross Merchandise Volume (GMV) ifinyelele kuma-dong aseVietnam ayizigidigidi ezingama-63, okubonisa ukukhula okuphawulekayo konyaka nonyaka okungu-54.4%. I-TikTok Shop, umdlali obalulekile kulokhu kukhula, inegalelo elikhulu nge-GMV iyonke yama-dong aseVietnam ayizigidigidi ezingama-25, iphikisana nokulindela kokwehla kwesabelo semakethe futhi yaba yipulatifomu enokwanda okuphawulekayo kwikota yesithathu.
Ukungena kweTikTok ngempumelelo endaweni yezentengiselwano ze-inthanethi eVietnam kuwubufakazi bemakethe echumayo yaseVietnam, eye yamukela inhlanganisela eyingqayizivele yesikhulumi yokuzijabulisa nokuthenga. Ubudlelwano obuhambisanayo phakathi kweTikTok nemakethe yezentengiselwano ze-inthanethi yaseVietnam buye bakhuthaza ukukhula okusheshayo kwesikhulumi.
Njengoba i-TikTok Shop iqhubeka nokwenza amagagasi endaweni yezentengiselwano ze-e, iphakamisa izinga labadlali bemakethe futhi igqamisa ukuguquguquka kokuziphatha kwabathengi. Ukwanda okungalindelekile kwepulatifomu kwesabelo semakethe kuyibeka njengomthonya obalulekile ekwakheni ikusasa lokuthenga online eVietnam.
Uma sibheka phambili, kulindeleke ukuthi ekupheleni kuka-2023, ukuthengiswa kwe-e-commerce eVietnam kungafinyelela ku-$20.5 billion, okubonisa imakethe eqinile neguquguqukayo enikeza amathuba amabhizinisi okusebenzisa umkhuba okhulayo wokuthengisa online.
Esimweni esishintshayo se-e-commerce, amabhizinisi afana ne-obd Logistics angahlola ukusebenzisana okunesu namapulatifomu afana ne-TikTok Shop ukuze afinyelele emakethe ekhulayo futhi athuthukise ukufinyelela kwawo. Njengoba imikhuba yabathengi ishintshela kumapulatifomu edijithali, ukuhlanganiswa kwezinsizakalo ze-logistics neziteshi ezidumile ze-e-commerce kuba yinto ebaluleke kakhulu eketheni lokuhlinzeka elingenamthungo nelisebenza kahle.
Isikhathi sokuthunyelwe: Disemba-26-2023