Ukuvula Ifomula Yokukhula Okusimeme: Ukwakha Ulwazi Oluhle Lomsebenzisi Lokuqhuba I-Flywheel Yebhizinisi!
Ukukhula okuqhubekayo kanye nempumelelo akuhlukaniseki esiqondisweni sesu elichazwe kahle. Umsunguli we-Amazon, uJeff Bezos, wethule i-“Flywheel Theory” edumile. Ake sihlole ukuthi i-Flywheel Theory ihilelani nokuthi ingasetshenziswa kanjani emabhizinisini abathengisi ukuze kuzuzwe ukukhula okuqinile.
Iyini i-Flywheel Theory?
Kalula nje, i-Flywheel Theory ibona amamojula ebhizinisi ahlukahlukene enkampani njengezinto ezixhumene. Ngokwenza ngcono indawo yokuqala ekhethiwe, lonke uhlelo lungafakwa emjikelezweni omuhle wokuthuthuka.
Isetshenziswa Kanjani I-Flywheel Theory ye-Amazon?
Ukusetshenziswa kwe-Amazon kwe-Flywheel Theory kuqala ngokuthuthukisa ulwazi lwamakhasimende, okuholela ekukhuleni kwethrafikhi ngokusebenzisa amazwi amahle omlomo. Lokhu kudonsela abathengisi abaningi ukuthi babambisane, kunikeze abathengi izinketho eziningi nezinsizakalo ezilula, ngaleyo ndlela kukhuphule ulwazi lwabasebenzisi. Njengoba lo mjikelezo uqhubeka, izindleko eziphakeme zenkampani zisakazwa kancane kancane, okuvumela ukunikezwa kwezimpahla nezinsizakalo ngamanani aphansi, okuthuthukisa ulwazi lwabasebenzisi. Ngempela, izinqubomgomo ze-Amazon, ukutshalwa kwezimali njenge-Fulfillment by Amazon (FBA), kanye nesitayela sonke kuzungeza lo mqondo. Izindlela zokusekela abathengisi eziqinile, izindawo zokugcina impahla ze-FBA ezisheshayo, kanye nomklamo wewebhusayithi ohlangene, obushelelezi konke kuyizikhali eziyimfihlo ze-Amazon, okuqinisa isikhundla sayo njengendinganiso yemboni yolwazi lwabasebenzisi.
Ungahlukanisa Kanjani Ulwazi Lomsebenzisi?
Okuhlangenwe nakho komsebenzisi kungahlukaniswa ngamamojula amane: ikhwalithi yomkhiqizo, ikhwalithi yesevisi, isikhombikubona sewebhusayithi kanye nomklamo, kanye nokuthunyelwa kwempahla kanye nokulethwa. Ikhwalithi yomkhiqizo iyisisekelo, kuyilapho ikhwalithi yesevisi ikhulisa ngqo ukwaneliseka kwamakhasimende. Ukuklama isikhombikubona esihehayo kuthuthukisa imibono yamakhasimende ngenkampani, futhi ukuthunyelwa kwempahla okusebenzayo kanye nokulethwa ngesikhathi kubalulekile kwezentengiselwano ze-e-commerce, kuhlangatshezwane nokulindelwe ngabathengi ukuze kufike umkhiqizo ngokushesha.
Izincomo Zethu
Nakuba ikhwalithi yesevisi, ukwakheka kwewebhusayithi, kanye nobuhle bomkhiqizo kudinga ukutshalwa kwezimali okuqhubekayo, ukuphumelela okusheshayo kungatholakala ngokuthuthukisa ikhwalithi yomkhiqizo kanye nokwenza ngcono ukuthunyelwa kwempahla. Amabhizinisi angabambisana nabahlinzeki bempahla abavelele ukuze bathole ukufinyelela ekuhlolweni kwabantu besithathu kanye nezikhathi zokulethwa ezithuthukisiwe. Siyaziqhenya ngokunikeza izinsizakalo zokuhlola zabantu besithathu ezisezingeni eliphezulu kanye nezixazululo zempahla ezisebenzayo. Uma udinga lezi zinsizakalo, sicela ungangabazi ukuxhumana nathi.
Ngokuhlanganisa i-Flywheel Theory, eqondiswa ukugxila komsebenzisi, nokwenza ngcono isici ngasinye, ibhizinisi lakho lizohamba endleleni yokukhula okuzinzile. Bambisana nathi ukuze usungule ulwazi oluvelele lomsebenzisi, ubeke isisekelo sempumelelo yebhizinisi eqhubekayo!
Isikhathi sokuthunyelwe: Agasti-18-2023