Isibuyekezo Senqubomgomo Yonyaka Omusha ye-Amazon: Izinguquko Ezidingweni Zokuvalwa Nokuthobela Ukuthunyelwa kwe-FBA

Isibuyekezo Senqubomgomo Yonyaka Omusha ye-Amazon: Izinguquko Ezidingweni Zokuvalwa Nokuthobela Ukuthunyelwa kwe-FBA

Njengoba uNyaka Omusha uqala, i-Amazon isebenzisa izibuyekezo ezibalulekile zenqubomgomo, ishintsha isimo sezweI-FBA(Ukugcwaliswa yi-Amazon) ukuthunyelwa. Okuphawuleka kakhulu ukulungiswa kwezikhathi zokuvala ngokuzenzakalelayo kwamashalofu e-FBA phakathi nalesi sikhathi samaholide.

Ngokwesiko, ukuthunyelwa kwe-FBA kwakuba nesikhathi sokuvala okuzenzakalelayo sezinsuku ezingama-90. Kodwa-ke, kusukela mhla lu-1 kuNhlolanja, i-Amazon iqinise isikhathi sokugcina, yanciphisa izikhathi zokuvala zaba yizinsuku ezingama-75 zokuthunyelwa okuvela eShayina ngaphakathi kanye nezinsuku ezingama-45 kuphela zokuthunyelwa ngaphakathi e-United States.

Lesi sinyathelo esihlakaniphile se-Amazon sihlose ukubhekana nenselele ende 'yokudukisa amakheli okuthumela.' Abathengisi bavame ukuxhaphaza lokhu ngokuhlinzeka ngamakheli aseduze nendawo yokugcina impahla abayithandayo ye-FBA, okuthonya i-algorithm yokwabiwa kwe-Amazon. Ngenqubomgomo ebuyekeziwe, i-Amazon ifuna ukuvala lesi sikhala ngokuphoqelela isikhathi sokugcina sokuthumela sezinsuku ezingu-45 ngqo kumakheli asekhaya ase-US.

Ekubhekaneni nalezi zinguquko zenqubomgomo, abathengisi bangasebenzisa izinsizakalo ezinikezwa yi-OBD (Optimized by Data). I-OBD igxile ekuhlinzekeni okupheleleUkulungiselela i-FBAfuthiIzinsizakalo ze-FBA, ukuqinisekisa ukuthi abathengisi bahlangabezana nezidingo eziqinile ze-Amazon. Kusukela ekulungiseleleni umkhiqizo ngokucophelela kuya ekuphatheni ukuthunyelwa okuphumelelayo, i-OBD yenza inqubo ye-FBA ibe lula, ivumela abathengisi ukuthi bagxile emisebenzini yebhizinisi eyinhloko.

Ngaphezu kwalokho, kusukela ngoFebhuwari 2024, i-Amazon ingase yenqabe ukuthunyelwa okungahambisani nemithetho. Lokhu kugcizelela ukubaluleka kokuhambisana nezidingo ze-Amazon Logistics. Abathengisi abasebenzisana ne-OBD bayazuza kumngani othembekile ekuhlangabezaneni nalezi zindinganiso, benciphisa ingozi yezimali zokukhubazeka kwesitoreji futhi baqinisekise ulwazi olubushelelezi lwe-FBA.

Inhloso ye-Amazon ngalezi zinguquko zenqubomgomo icacile: ukulwa nomkhuba 'wokwakha ngokweqile kanye nokunikeza okungaphansi kokwanele.' Ngokuhlanganisa izinsizakalo ze-OBD ze-FBA emisebenzini yabo, abathengisi bangahlala phambili ezidingweni zokuthobela imithetho, bathuthukise imikhuba yabo yokuthumela, futhi bazivumelanise kalula nezinqubomgomo ezishintshayo ze-Amazon. Ukuzulazula kulezi zinguquko ngendlela ehlelekile kuzoba yisihluthulelo kubathengisi abafuna ukuthuthukisa uhambo lwabo lwe-FBA.